New Survey Finds Farmers More Open to Technology Than Expected

May 28, 2026 - 17:22

A new report from Bushel, a software company focused on agriculture, reveals that farmers are more open to using technology than many in the industry previously assumed. The findings, published in the company's State of the Farm report, challenge the stereotype of the cautious, tradition-bound producer.

The survey collected responses from a broad cross-section of growers, and the results indicate a clear shift in mindset. A significant majority of those polled said they are willing to test new digital tools and data platforms, particularly if those tools promise to improve efficiency or reduce costs. This contradicts the common belief that farmers are slow to adopt innovations.

According to the data, the biggest drivers for this openness are economic pressure and the need for better data management. Farmers are looking for ways to track crop inputs, monitor weather patterns, and streamline their supply chains. The report suggests that the days of relying solely on intuition and experience are fading, replaced by a willingness to let software and sensors guide decisions.

However, the survey also found that trust remains a major hurdle. Farmers want proof that a new tool works before they invest time and money. They are also concerned about data privacy and how their information will be used by third parties. The report concludes that companies offering clear, transparent solutions will have the best chance of winning over this newly receptive audience.