IIHS Advocates for Enhanced Driver Monitoring Systems in Vehicles

September 13, 2025 - 22:12

The Insurance Institute for Highway Safety (IIHS) is advocating for the inclusion of driver surveillance technologies in all new vehicles. In a significant move, the organization announced that, beginning in the coming years, it will only award its prestigious Top Safety Pick+ designation to cars equipped with these advanced monitoring systems. This initiative aims to enhance road safety by ensuring that drivers remain attentive and focused while behind the wheel.

While some may view this push as an intrusion into personal privacy, IIHS emphasizes the importance of these technologies in preventing accidents caused by distracted or drowsy driving. The organization has previously championed various safety features that have met with mixed reactions from the public, but it remains steadfast in its mission to reduce roadway fatalities.

As the automotive industry evolves, the integration of driver surveillance systems could become a standard feature, reflecting a growing commitment to safety and innovation. The IIHS believes that these advancements could ultimately save lives and make driving safer for everyone.