GKBA: Business Growth, Technology & Innovation with ITva Technologies

June 4, 2026 - 21:18

In a recent episode of the GKBA podcast, host Carlos Ribero, Chairman of the Greater Kendall Business Association, sat down with Maricel Miranda, Director of Business Development at ITva Technologies. The conversation focused on how companies can navigate today's fast-changing marketplace through smarter technology adoption and strategic innovation.

Miranda shared insights on how businesses of all sizes can use modern tech tools to streamline operations and cut inefficiencies. Rather than chasing every new trend, she emphasized the importance of aligning technology investments with actual business needs. The discussion touched on practical ways to strengthen daily workflows without overwhelming teams or budgets.

Ribero and Miranda also explored the challenge of staying competitive when technology evolves so quickly. Miranda pointed out that many companies overlook simple upgrades that can yield big returns, such as better data management or automated reporting. She encouraged business leaders to look at technology not as a cost center but as a lever for sustainable growth.

The episode offered a grounded look at innovation, steering clear of hype and focusing on real-world application. For local business owners, the message was clear: thoughtful tech adoption can make the difference between falling behind and leading the pack.